a short hiatus...

today is my last day at work before i start my trek cross country to my new job. therefore i probably will not get a chance to update ya'll until i'm settled back in good ol' WI. don't worry, i'll try to update via twitter @CALIXTAJIVE and i'll catch up on all of your lovely blogs in the hotel rooms along the way...

it's a sad and happy last day... i'm sort of at a loss for words.

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discontinuity...

today i read an interesting article about the new ad campaign by Wieden+Kennedy that is supposed to help re-brand the dying Levi’s.

here is a tidbit:

"...was supposed to target Generation O seems to have ignored all the participation and multi-culturalism that this Obama-era is supposed to represent. Instead, we find lone white young men and women running through the hills and towards waves reflecting a misplaced interpretation of freedom..."

Levi’s and its campaign don’t connect with the great things that are happening in this country, the radiant mix of cultures evolving within it nor the reality of its past."

"Probably the most appalling ad in the campaign is the one where a young girl runs through a meadow by the words “This Country Was Not Built By Men In Suits”. Now, some of us here (me) didn’t spend a lot of time studying US history but I know that the people who built this country couldn’t even run freely in the fields. Agency Spy spotted graffiti daubed on the ad in New York’s subway which spells out who a little more clearly: “By Slaves”."


read the entire thing HERE...

what frustrates me most as a graphic designer is the discontinuity of the images and overall message in the video advertisement compared to the print campaign. does THIS commercial look reflective of the above statements and posters?

i don't think so.

consistency and accuracy are key in branding. how could an advertising agency not see this? (especially W+K...)

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maybe the day has come...

"and the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom."

~ anais nin

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i'm still smiling...

there are so many millions of things that are stressing me out, frustrating me, making me angry, worrying me, etc. for example:

• i am moving to WI in 2 weeks... 2 weeks!... and i still don't have an apartment.
• because i still don't have an apartment i can't finalize the movers.
• i haven't even started packing.
• i still have a million things to do at work and my last day is july 13.
• i have to start work 2 days after i get to WI... what?!
• i have to start my life over... again.
• i have to make all new friends... again.
• i have to learn a new job and meet all new students... again.
• canceling/setting up utilities and changing addresses on EVERYTHING is no fun.
• have i mentioned that i haven't started packing???

but even after all of that... i am still smiling.

wanna know why?

i think i just unintentionally may have sort of accidentally kinda randomly unexpectedly maybe fell in love.

and i should be completely distraught about the thought of leaving him and moving halfway across the country. but i'm not.

i feel so lucky that he has been a part of my life, and that i have gotten to be a part of his, that i am just oh so grateful for him i'm smiling.

and it hasn't been like any other "relationship" i've ever had. i know i haven't regaled you all with a play-by-play of how things have been going (besides the occasional update) like i have in the past, but it's just been so different. it's hard to explain. it's hard to put in words. it's a little overwhelming and a whole lotta scary, but it is just so good.

and who knows... maybe if things are meant to be they will work out in the end.

if not... i am just so damn glad that the driver decided to let me be a part of his world these last few weeks. my heart has grown because of it...

:o)

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